This article talks a little about the recent changes that caused a very large shift in world economies and briefly outlines how the shift affected fundamental principles of business. It goes on to relate how these changes birthed a new and innovative breed of business to become the new model and what this new model requires of future endeavors. Lastly, this paper will show how a remarkable company, OnPassive, is not only poised to meet those requirements, but is set to usher forth its own global shift in the Online promoting Space.

a changing world

Recognizing the world has changed, it’s safe to say that people have changed too. Consequently, the way we think about jobs and careers, family, health… our safety… has also changed. To illustrate the point, consider the term “boomerang” children. It came about through an inability for our kids… young adults… to obtain sufficiently lucrative employment to live out on their own. They eagerly leave home only to return… much like a boomerang.

People started putting their lives on hold, so to speak. We postponed getting married and having children… we’re postponing career choices, etc. It’s as if we’re biding our time just waiting for the world to go back to the way it was. For a great many of us there is a sense that if we can just get through this difficult time then we can go back to being “normal.” But this is the new “normal” and the whole world is rapidly pushing forward into the new paradigm.